Q4 has 10 weeks of runway. Team aligned on the need for clear ownership before the call ended.
Referral program has stalled since September. Agreed to launch this quarter with Marcus owning the brief.
Email reactivation targeting 2,400 dormant contacts. Tyler owns segmentation, Jess owns sequence copy. Live date Oct 21.
Paid social budget of $40K to be rebalanced 60/40 toward LinkedIn based on stronger conversion data. Priya to confirm split with Sarah by Friday.
Demo request landing page flagged as underperforming. Will owns a new mockup by Oct 10 before any paid traffic is sent.